“2012” is the first single by British R & B artist Jay Sean‘s upcoming fourth studio album, Freeze Time. The track features fellow Young Money labelmate and American female rapper Nicki Minaj. The single was produced by OFM production team J remy and Bobby Bass.
The music video for “2012 (It Ain’t the End)” was shot in Los Angeles on July 19, 2010, with Nicki Minaj. The video is set to lots of flashing lights and a typical hip-hop club scene environment. But in post-production, Sean says the music video’s director Erik White will be zooming out to show parties in three cities around the world.
The song is a up-tempo record, and sounds very much like “Down”. The song’s beat was made in one day by producer Bobby Bass, and was written by Jay Sean with Jared Cotter and producer J remy on two iPads.