“Boyfriend” is the lead music video and single by Canadian recording artist Justin Bieber, released as the first single from his upcoming third studio album, Believe.
The Banger of a Track was written and produced by Mike Posner and Mason Levy, with additional writing by Bieber and Matthew Musto.
Island Records initially commissioned a music video to be directed by Colin Tilley; however, the video was later scrapped and re-shot with Director X. Released on May 3, 2012, the video broke the VEVO record for having the most views in a 24-hour period with over 8 million. The previous record had just been set by Rihanna’s “Where Have You Been” the day before.
As part of promotion for the song, Bieber performed “Boyfriend” in a number of live appearances, including at the second season finale of The Voice, and at the 2012 Billboard Music Awards. The rapping duo Ying Yang Twins also released a remixed version of the track with new verses added. Another remix of “Boyfriend” features 2 Chainz, Mac Miller and Asher Roth.
Bieber explained that the track would surprise people in different ways, since it is a musical departure from his previous material. “Boyfriend” was a commercial success, debuting at number two on the Billboard Hot 100 after selling a total of 521,000 digital units of the single. The song is the second-highest-ever debut digital sales week in the United States, and has also charted at number 20 on the Pop Songs component chart.
Filming music video sessions occurred on the week of March 28, 2012, and took place in a studio located in California.